Founder & producer · 2018–19 inaugural season

Broadway Olympia

Launching a theater. Building its audience.

Kyle founded and produced Broadway Olympia, starting without a season-ticket base or an established production history. The first season brought audiences to six productions.

Talk with Kyle

Four performers in Broadway Olympia’s Songs for a New World — Songs for a New World, 2019 · Photo by Kyle Murphy

8,500Tickets sold across six productions

$171,000Gross ticket sales, before production costs

Six productionsThe 2018–19 inaugural season

The work behind the result

Marketing a new organization from the start.

Each production needed an audience while the organization was still establishing its name. Kyle used social media and local promotion to introduce the shows and attract ticket buyers throughout the inaugural season.

Ticket income supported the first season.

The season received no donations or grants. The first three productions were profitable; the $171,000 total represents gross ticket sales across all six productions, not season profit.

COVID interrupted the next phase. Broadway Olympia later continued with a greater focus on community theater.

The ensemble performing in Broadway Olympia’s Legally Blonde — Legally Blonde · Broadway Olympia

Discuss your next production.

Bring your production calendar, audience information, and ticket-sales goals. We can discuss the campaign, buying experience, and follow-up that need attention.

Ticket sales & enrollment support

Talk with Kyle

The first conversation is free. Further work is scoped and quoted before it begins.

Scope & fees