Marketing & advertising
Reach the people who are a good fit for your business.
We’ll examine your offer, audience, channels, and budget, then give the campaign a clear purpose and a useful next step.
Discuss your marketing
From the plan to the inquiry.
You may need a fresh plan, a specific campaign, or experienced help managing the work.
Choose the audience and offer
Clarify who you want to reach, the problem or occasion that matters to them, and what you’re asking them to do.
Build and run the agreed campaign
The work can include advertising strategy, placement and budget priorities, campaign messages, local visibility, email, and landing-page improvements. Production and media costs are agreed separately.
Connect marketing with follow-up
A suitable inquiry needs a response, an owner, and a next step. We make that handoff part of the plan.
Explore lead handling and CRMWhat you receive
A campaign you can understand and evaluate.
- A defined audience, offer, message, and channel plan.
- A practical schedule and budget priorities.
- Agreed implementation and creative direction.
- A clear inquiry destination and follow-up responsibilities.
- Reporting on activity, valid inquiries, suitability, and acquired customers where the data supports it.
If your records cannot yet answer those questions, establishing a useful baseline is part of the work.
Relevant experience
Advertising judgment developed across different organizations.
Through my roles at The Seattle Times and Comcast, I advised organizations on budgets, placement, timing, frequency, creative direction, and results. I also trained a workforce of 40 at Comcast in digital advertising.
Those relationships were through my employers. I bring that experience to the decisions your business needs to make.
Read about that experience