Broadway Olympia · Founder & producer
An audience, built from the beginning.
8,500 tickets and $171,000 in gross ticket sales across six productions in the inaugural 2018–19 season. The first three productions were profitable.
The first-season storyTicket sales & enrollment
Turn interest into
an audience.
A campaign works best when the message, timing, buying path, and follow-through all support the same goal.
Talk about your next campaign
Shows, seasons, classes & camps
From the first impression
to the room itself.
Understand who you want to reach
Build the plan around the audience or families you serve, what matters to them, your calendar, and your budget.
Make the decision clear
Give people useful show or program information, a convincing reason to attend, and a straightforward way to buy or register.
Coordinate the campaign
Connect email, advertising, local promotion, and partner communication. Agree on responsibilities and track sales or enrollment as the opening date approaches.
Keep the relationship going
Plan the communication before and after the event or program, so the next invitation has a stronger foundation.
Selected work
Local stages.
Meaningful change.
Creative Theatre Experience · Executive director
Growing an arts education program.
Enrollment grew from 112 students in 2025 to 182 in 2026: a 62.5% increase, alongside work on communication, operations, and financial recovery.
The enrollment storyThese stories come from Kyle’s previous work as an arts executive and producer. Each result has its own context.
Also: producing a sold-out Mercury Rising concert